Douyin brand refers to a brand that is recognized and followed by users on the short video platform "Douyin". This is because of the special nature of the "Douyin" platform. It is a new type of marketing channel that integrates brand promotion into short video content that attracts users, thereby achieving the purpose of increasing popularity and selling products. In addition to the "Douyin" platform, social media such as Weibo, Zhihu, and Xiaohongshu also have the concept of Douyin brand. It can be foreseen that the influence of Douyin brand will continue to expand in the future.

1. In the development of Douyin's e-commerce business, there will inevitably be a batch of native brands on Douyin. Douyin selects the high-quality ones, which are Douyin brands.

2. The characteristic is that all of them quickly realize the original accumulation of fans through high-quality short video content, and then successfully create their own brand-Douyin brand based on their own private domain traffic pool

Douyin brand is a new brand operation concept launched by Douyin e-commerce based on the concept of "a better life, within reach", aiming to recommend new trend brands with good content, good products and good services to consumers.

Dou Brand is the Douyin e-commerce team of the brand, which has already reached a certain scale. Various people expressed their opinions. Hua Zhixiao defined Douyin e-commerce as a business platform for young users, and believed that it provided a good opportunity for brands with visual language logic like Hua Zhixiao to go viral. Seventeen Light Years believed that Douyin e-commerce is a platform with high efficiency in integrating brand and effect, and is particularly friendly to the growth of new brands.