Pinduoduo uses a variety of promotional tools Because Pinduoduo is an e-commerce platform that pays great attention to marketing and promotion, they use a variety of promotional tools to attract users' attention and purchases. Specific promotional tools include: short videos, live broadcasts, group purchase sharing, lucky draws, etc. These promotional tools are all designed to meet consumers' purchasing needs and create a better shopping experience, which is conducive to Pinduoduo's user retention and business growth. In addition to these traditional promotion methods, Pinduoduo has also made great efforts in new media promotion and social media marketing. For example, it cooperates with social media such as WeChat and Douyin to carry out brand cooperation and content promotion, and uses traffic and social media operation analysis to establish a sophisticated user portrait system to make their market promotion more accurate and effective.