In addition, there are:

1. Challenge content marketing

The challenge includes brand challenge, super challenge, and regional challenge.

The brand challenge is a classic interactive challenge with a higher cost-effectiveness.

The super challenge has a celebrity heat gameplay. Brands leverage the influence of celebrities to attract more participation and create brand content with a large number of fans. There is also a red envelope challenge. The challenge guides users to send brand red envelopes, and the massive red envelope video dissemination is used to divert traffic to the event.

There is also a beauty challenge, which customizes exclusive makeup for the brand and creates an ultimate makeup trial experience.

Regional challenge, regional targeted resources, and more accurate and efficient dissemination.

2. Music co-creation content marketing

This type of marketing is based on brand + music creation behavior, creating a hot spot fermentation and dissemination model.

3. DOU+ Marketing

DOU+ content marketing platform can effectively improve video playback and user interaction.

DOU+ is a Douyin content marketing tool. After the customer purchases, the content video will be recommended to more interested users to achieve the goal of increasing Douyin video playback and fan acquisition, and help companies to conduct content operations and brand building on the Douyin platform.

4. LINK Marketing

LINK marketing is a marketing model that reasonably matches Douyin's native content with customer marketing demands.

There are two modes, one is regular LINK, which reaches the target population based on the reasonable match between Douyin's native video traffic and brand marketing demands. The other is functional LINK, which provides self-owned video content (expert videos, celebrity videos, etc.) to add components based on brand marketing preferences to drive conversion.