1. Planning copy

Any excellent content is planned and designed. Many people know that after the Douyin video is released, the platform will give the video a basic flow, and then decide whether to distribute a higher scale of traffic to you based on the performance of the video at this stage. So, what performance dimensions will the Douyin algorithm consider?

Positive energy, completion rate, and interaction rate are the three most important indicators.

If the content of your video is non-compliant or negative, the Douyin platform will not push traffic to you. If it is serious, not only will the video be removed, but also relevant flow restriction penalties will be imposed!

So remember the first explosive factor: the video style should be healthy

The completion rate is a particularly important indicator, which represents the attractiveness of your video to users. When a user is browsing Douyin, it is very likely to be unconscious. If your video cannot quickly focus the user's attention, it is likely to be swiped away.

Remember the second explosive factor: get straight to the point

The interaction rate represents the user's participation in the video, mainly likes, comments, forwarding, etc. Remember: forwarding > comment > like. Forwarding means gain, commenting means slots, and likes mean recognition

So remember the third explosive factor: the content must be open and have highlights

So if you want to bury these explosive factors in the content, it is necessary to work hard on the early planning copy.

2. Continuous update

If you are determined to do Douyin, please stick to it. A stable and updated account will make users more willing to follow you, and it will bring you at least two benefits:

First, if you have accumulated a certain number of fans, Douyin will increase the basic recommended traffic for your video, and you will have more opportunities to make explosive videos.

Second, the update of subsequent videos can drive the data volume of previous videos.

Remember, nothing can be done overnight, and we need to work hard for a long time.

3. User Interaction

Observe all the Douyin accounts with more than 500,000 followers. None of them are silent in the comment area. They all interact with netizens. An account that actively interacts and discusses with netizens will be considered active by users. Moreover, active interaction is a user reward, which will increase the user's enthusiasm for commenting. This is a virtuous circle.

Study the platform rules and user psychology, then do a good job of copywriting, continuous output, and user interaction. There is no reason why your account will not be popular!