1

Clear positioning

The first step in making Douyin is to clarify your own positioning. A good account positioning can help the account quickly increase fans, quickly attract traffic, and quickly realize cash. The more accurate and vertical the account positioning is, the more accurate the fans are, the easier it is to realize, and the more accurate traffic you can obtain. Only with a vertical positioning can others have a reason to pay attention to you.

Finding the right positioning depends on what expertise you have and what you are interested in, or what resources you have. If you are not good at anything, it is most important to find your own interests. If you like food and love cooking, you can position yourself as a food account. Start with the basics, share the steps of making food, and the cooking steps are detailed and easy to understand, so as to create your own personality.

2

Register an account

You can register directly with your mobile phone number. Unregistered mobile phone numbers will be automatically registered after verification. There are 4 other ways to log in: Toutiao login, QQ login, WeChat login, and Weibo login. After completing the positioning and registration, start the account operation.

3

Douyin account maintenance

Maintaining an account is very simple. If you want to make a Douyin account of any type, just search for the content on Douyin. If you are targeting the field of food, search for food on Douyin and watch a few cooking videos. The system will automatically recommend a bunch of food videos to you. First search for your peers and follow and like them. By following your peers, Douyin will push relevant videos to you in the video recommendation. You should watch every video related to you, and you should also like and comment on the ones with high likes.

4

Edit information

You need to fill in the avatar, name, introduction, background wall, gender, region, etc. in detail. The style of the avatar should be determined according to the content of your own positioning. For example, if your video positioning is the content of food sharing, then your avatar can be a beautiful food picture. It is recommended to use your own image photo as the avatar, so that fans will feel very real and trust you more. Of course, you can also customize the picture yourself to appear more professional.

5

Publish works

The content should be original and the form should be different. To become popular, the most important thing is to have a good work. Output high-quality, creative and thoughtful works that can grasp the user's psychology and resonate with the user, so as to attract fans easily. Douyin's monetization basically depends on popularity and the number of fans, flexible topic selection mechanism, stable update mechanism, and careful content planning.

There are two issues to consider: first, what can the content let users learn, and second, whether it can make users feel satisfied. At least one point should be satisfied. With the long-term release of content, a certain number of target users will be accumulated.

If you want to become popular, you can also use the method of rubbing hot spots to attract fans. This is indeed the fastest and most effective way to become popular. According to the videos on Douyin, see what is popular now and which event is the hottest. Or according to music hot spots, there are two types of music hot spots. One is to add new audio that becomes popular every once in a while to your own works, including music and original audio released by Douyin masters; the other is to use the hot audio, but play your own original sound.

1. High video quality

Video quality is the core competitiveness of an account. Only when the quality is improved can more people be attracted to become fans.

2. Improve account activity

Don't just post videos, you can often reply to fans' comments. Interact more and communicate more. If conditions permit, you can hold several small events to increase the stickiness of fans.

6

Understand platform rules

When operating an account on Douyin, you must understand the platform rules of Douyin to avoid flow restrictions, bans, and account closures. Once an account encounters these situations, it is difficult to recover. It is time-consuming and laborious.

7

Analyze operational data

Data analysis is also a very important part of operations. Adjust the operational strategy in a timely manner according to the data to ensure the continuous growth of your fans. Although it is difficult to operate during the rookie period, you must keep a calm mind.

8

Novice period

Douyin’s novice period is generally 7-14 days. During this novice period, your release of works and live broadcasts are all under the close observation of Douyin officials! In other words, after the new account starts operating, whether it is releasing works or live broadcasts, the data generated by the works and live broadcasts is at what level. Douyin’s big data system will analyze your account and compare it with other similar accounts to get a result. This result will directly affect the effect of subsequent release of works and live broadcasts on Douyin. You can think of the novice period as a basic test when you enter school.