抖音商品橱窗的商品数量没有限制,可以上几件,也可以上一百多件,根据货源和商品数量而定。
不过抖音橱窗的商品数量并不是越多越好,因为橱窗功能有限,不能对商品进行很好的分类,所以数量多了反而会有影响。
一、开通商品分享功能,也就是橱窗功能
要求:
1、实名认证
2、至少在抖音发布10条视频
达到这2个要求之后,就可以自己申请开通
二、开通直播功能
要求:
1、解锁视频电商
解锁方式:15天内,发布不低于2条的符合规则的商品视频数,如果15内没有完成,视频电商功能将被回收,且7天内不可再次申请,在发布带商品的视频时,系统会暂时在发布页添加(添加商品)的功能入口。
2、粉丝数不低于1万
达到这两个要求后,系统会自动开通直播功能
三、橱窗开通后,怎么添加淘宝商品
橱窗开通后,点击个人主页-头像下方有我的电商橱窗-点击进入-点击右上角的电商工具箱-商品橱窗管理-右上角添加商品-淘宝商品-粘贴店铺商品淘口令就可以了。
此处操作不成功,会遇到以下几个提示:
1、不支持描述低于行业平均的商品推广,请选择其他商品
您添加商品所属店铺的DSR数据不达标,低于行业平均水平,或者低于4.7分,此时可以选择其他店铺的商品.
2、该商品还未加入淘宝客,请选择其他商品
目前淘宝商品入驻抖音只支持加入淘客推广的商品,以上提示说明您的商品未加入淘客或加入了暂时未生效(新加入淘客需要24小时后生效),如果不是添加的自己店铺的商品,可以下载淘宝联盟APP,从里面选择商品添加.
3、不支持商品的标题推广,请选择其他商品
您添加的该商品标题命中了非法词,需要您仔细检查标题,在淘宝修改并生效后提交.
4、该商品无法添加,请选择其他商品
也是商品未加入淘宝客的原因,加入淘宝客再添加
四、抖音直通车——DOU
现在抖音开通了直通车的功能,也可以自己设置投放标签,价格比淘宝直通车确实便宜很多
五、常见问题解答
1、商品为什么需要在淘联发布后才能添加到抖音里
因为抖音和阿里妈妈数据是打通的,只有淘宝客商品才能在抖音内进行添加,佣金自定
2、绑定淘宝账号时,需要用什么淘宝账号来绑定
绑定的淘宝账号只是用于开通淘宝联盟,可自行选择账号进行绑定,需满足1钻信用以上
3、账号内可以发不添加商品的视频吗
可以,但是每周需要发商品相关的视频3条以上
4、商品分享功能关闭清退规则
A、两周内未使用商品分享功能,关闭该功能
B、天猫店铺DSR低于行业平均值,淘宝DSR有两项低于行业平均值
C、美妆类商品的视频需保证60%添加商品分享功能,且无广告成分,如不能达到规定比例,关闭商品分享功能
D、禁止搬用其他渠道视频内容,发现后关闭商品分享功能
E、不接受任何广告行为,发现后关闭商品分享功能
There is no limit to the number of items in Douyin's product showcase. You can put a few items or more than a hundred items, depending on the source of goods and the number of goods.
However, the more items in Douyin's showcase, the better. Because the showcase function is limited and the products cannot be well classified, so too many items will have an impact.
1. Activate the product sharing function, which is the showcase function
Requirements:
1. Real-name authentication
2. Publish at least 10 videos on Douyin
After meeting these two requirements, you can apply for activation yourself
2. Activate the live broadcast function
Requirements:
1. Unlock video e-commerce
Unlocking method: Within 15 days, publish no less than 2 product videos that meet the rules. If it is not completed within 15 days, the video e-commerce function will be recycled and cannot be applied again within 7 days. When publishing a video with a product, the system will temporarily add a function entrance (add product) on the publishing page.
2. The number of fans is not less than 10,000
After these two requirements are met, the system will automatically activate the live broadcast function
3. How to add Taobao products after the showcase is opened
After the showcase is opened, click on the personal homepage - there is my e-commerce showcase under the avatar - click to enter - click on the e-commerce toolbox in the upper right corner - product showcase management - add products in the upper right corner - Taobao products - paste the Taobao password for store products.
If the operation here is unsuccessful, you will encounter the following prompts:
1. The promotion of products with descriptions below the industry average is not supported. Please select other products
The DSR data of the store to which the product you added belongs does not meet the standards, is lower than the industry average, or is lower than 4.7 points. At this time, you can choose products from other stores.
2. The product has not yet joined Taobao, please select other products
Currently, Taobao products entering Douyin only support products that have joined Taobao promotion. The above prompts indicate that your product has not joined Taobao or has not yet taken effect (newly joined Taobao needs 24 hours to take effect). If not It is to add products from your own store. You can download the Taobao Alliance APP and select products to add.
3. Product title promotion is not supported. Please select other products
The title of the product you added hits illegal words. You need to check the title carefully and submit it after Taobao modifies it and takes effect.
4. The product cannot be added. Please select other products
It is also the reason why the product has not been added to Taobao. Join Taobao and then add it
4. Douyin Through Train - DOU
Douyin now has the function of through train, and you can also set the delivery label yourself. The price is higher than Taobao Direct Train. The car is indeed much cheaper
V. Frequently Asked Questions
1. Why do products need to be published in Taobao Alliance before they can be added to Douyin?
Because Douyin and Alimama data are connected, only Taobao products can be added in Douyin, and the commission is self-determined
2. When binding a Taobao account, what Taobao account do I need to bind?
The bound Taobao account is only used to open Taobao Alliance. You can choose the account to bind by yourself, and you need to meet 1 diamond credit or above
3. Can I post videos without adding products in the account?
Yes, but you need to post product-related videos every week
4. Rules for closing and clearing the product sharing function
A. If the product sharing function is not used within two weeks, the function will be closed
B. Tmall store DSR is lower than the industry average, and Taobao DSR has two items lower than the industry average
C. 60% of the videos of beauty products must add the product sharing function and contain no advertising. If the specified proportion cannot be reached, the product sharing function will be closed
D. It is prohibited to use video content from other channels. The product sharing function will be closed after discovery
E. No advertising behavior is accepted. The product sharing function will be closed after discovery
Several items can be added to the Douyin showcase