The universal sales pitch for shoes is: "This pair of shoes is both fashionable and comfortable, the color is very suitable for your clothes, and the quality is also very good, it is worth buying." This sentence contains three aspects: style, comfort and quality. Style refers to whether the appearance and color of the shoes match the clothes they are matched with, comfort refers to whether the wearing experience of the shoes is suitable for the buyer, and quality refers to whether the materials and production process of the shoes are finely crafted and of guaranteed quality. Moreover, this sentence also emphasizes the cost-effectiveness of the product, which convinces consumers and makes them willing to buy.