Question and answer type live broadcasting techniques

Question: Can you match this skirt with the small suit just now? Can a petite wear it? Can a slightly fat person wear it?

The techniques:

1. Miss who asked the question, you can follow the anchor first, and we will try it on for you right away!

2. Miss, can you tell me your height and weight? Only then can I give you some accurate suggestions!

3. Our skirt can be worn by a lady with a weight of XX and a height of XX. If you are in this range, place an order quickly, otherwise it will be gone.

4. XXX is also suitable for slightly fat people. I asked XX (assistant or anchor) to try it on for everyone. Her height and weight are XX.

Generally, if the questions asked are more specific, it means that the user has a certain interest in your product or desire to buy it. At this time, the anchor should patiently and promptly answer the questions. In addition, the anchor should guide the audience's attention in a routine way.

Ask: Are there any discounts? Are there flash sales? How much is that XX (product name)? Are there coupons? How to get coupons?

Speech skills:

1. The lady who asked about the coupon situation (if possible, just say the ID name), XX has a coupon of X yuan, and there can be a flash sale at X o'clock. (Repeatedly inform the specific discount strength and usage methods to ensure that the audience can operate correctly and place an order)

2. There are XX coupons left for X. Babies who want to place an order, please hurry up and get the coupons and place an order. Get a coupon plus a discount, only XX yuan (create a rush-buying atmosphere and guide users to place orders)

Audiences who ask for discounts are more inclined to buy lower-priced products, and are likely to repeatedly appear in the live broadcast room to buy because the products are good quality and cheap. The anchor should not only patiently guide them to buy low-priced products, but also repeatedly emphasize the strength of the discount and how to use it.

Question: Which one is better, this dress or the skirt just now? How to match this dress? What if there is no suitable bag/shoes to match?

Talking skills:

1. Skirts are mainly for daily wear, and small suits are suitable for commuting and daily wear. If this lady likes daily style, or already has many commuting styles, she can just pick a skirt!

2. This skirt is more suitable for girls with XX style, while the small suit is suitable for girls with XX style. If you happen to be in this style, you can choose this one (try-on to show the effect, so that users can have an intuitive impression of the product)

The audience who asks this kind of question are all interested in the product, but are hesitant because they are afraid of regretting it after placing the order. Another reason is that they don’t know what occasion to wear it on and how to match it. This kind of question often requires helping users make decisions, so you have to clearly tell them how to choose.