假定准顾客已经同意购买:当准顾客一再出现购买信号,却又犹豫不决拿不定主意时,可采用“二选其一”的技巧。譬如,推销员可对准顾客说:“请问您要那部浅灰色的车还是银白色的呢 ”或是说:“请问是星期二还是星期三送到您府上 ”,此种“二选其一”的问话技巧,只要准顾客选中一个,其实就是你帮他拿主意,下决心购买了。
帮助准顾客挑选:许多准顾客即使有意购买,也不喜欢迅速签下订单,他总要东挑西拣,在产品颜色、规格、式样、交货日期上不停地打转。这时,聪明的推销员就要改变策略,暂时不谈订单的问题,转而热情地帮对方挑选颜色、规格、式样、交货日期等,一旦上述问题解决,你的订单也就落实了。
利用“怕买不到”的心理,人们常对越是得不到、买不到的东西,越想得到它、买到它。推销员可利用这种“怕买不到”的心理,来促成订单。譬如说,推销员可对准顾客说:“这种产品只剩最后一个了,短期内不再进货,你不买就没有了。”或说:“今天是优惠价的截止日,请把握良机,明天你就买不到这种折扣价了。”
Assuming that the prospective customer has agreed to buy: When the prospective customer repeatedly shows signs of buying but is hesitant and can't make up his mind, you can use the "choose one of two" technique. For example, the salesperson can say to the prospective customer: "Excuse me, which light gray car do you want or the silver-white one?" Or say: "Excuse me, should it be delivered to your house on Tuesday or Wednesday?" This "choose one of two" questioning technique, as long as the prospective customer chooses one, it actually means that you are helping him make up his mind and make up his mind to buy.
Help prospective customers choose: Even if many prospective customers are interested in buying, they don't like to sign the order quickly. They always want to pick and choose, and keep arguing about the product color, specifications, style, and delivery date. At this time, the smart salesperson should change the strategy, temporarily stop talking about the order, and enthusiastically help the other party choose the color, specifications, style, delivery date, etc. Once the above problems are solved, your order will be implemented.
Use the psychology of "fear of not being able to buy". People often want to get or buy something more when it is out of reach. Salespeople can use this psychology of "fear of not being able to buy" to promote orders. For example, salespeople can say to customers: "There is only one left of this product. We will not restock it in the short term. If you don't buy it, it will be gone." Or say: "Today is the deadline for the discount price. Please seize the opportunity. You will not be able to buy it at this discount price tomorrow."