1. Open a store and live broadcast by yourself

If you are a traditional offline entity merchant, you have a complete business license and product qualifications. You can first open an online store for yourself. Taobao merchant stores, Kuaishou stores, Douyin/Toutiao stores, Youzan, etc. are all platforms that can be settled. Once you have your own online store, you can hang your products through the platform live broadcast.

There are many manufacturers on Kuaishou who broadcast live by themselves, including entrepreneurs in different categories such as clothing, beauty, and snacks. If your product has advantages, it is usually live broadcast for more than 3 hours a day. If there are hundreds of people watching online every day, the monthly income can reach tens of thousands of yuan. If you can create more traffic, the corresponding income will be more.

2. Find celebrities to bring goods

If you don’t have the energy and time to operate a store live broadcast, finding celebrities to bring goods is also the most important way to "live broadcast and sell goods". There are usually three ways to cooperate with celebrity anchors. The first is to do an online live broadcast, that is, to do a special live broadcast for your brand or product for several hours, which is generally expensive;

The second is a single product live broadcast, that is, the celebrity anchor may recommend dozens of products on the same day, each product for 3-5 minutes, and your products will also be interspersed among them, and the cost is relatively low;

The third is to invite celebrities to offline factories, stores, and bases to do live broadcasts to improve the live broadcast effect and let fans be immersive;

The cost of celebrity live broadcasts varies according to the number of fans and influence of the anchor, ranging from a few hundred yuan to tens of thousands of yuan. For example, the cost of a live broadcast by a top anchor like Li Jiaqi and Wei Ya is tens of thousands, and the schedule of the top anchor is generally very tight, so it is not certain whether your product will be selected or not, and whether it can be scheduled. Similarly, if your product can be selected by a big anchor, then it is highly likely to be sold out.

3. Ask a third-party team to operate on your behalf

Live streaming e-commerce is a new form of business that is coming on strong, but many businesses don’t know how to start. At this time, you can also ask a third-party team to operate on your behalf. For example, if a merchant wants to sell goods through live streaming, but does not have a suitable store anchor and does not know where to find a suitable celebrity, then it is necessary to cooperate with a third-party professional team.