1. Author issues

If the creator's reputation score is too low, then you can't add products to the shopping cart. In order to protect consumers' trading experience and safeguard consumer rights, the Douyin platform will determine the scope, type and quantity of products added to the shopping cart based on the creator's reputation score. The higher the creator's reputation score, the wider the range of products that can be brought.

2. Store or brand issues

If the store DSR is unqualified, then the product does not support promotion. The Douyin platform has certain restrictions on products from third-party platforms. If the Taobao store level is lower than "1 diamond", then the product cannot be added to the shopping cart.

3. Product issues

If the platform prompts, "The product is a high-risk product, and the store type to which the product belongs needs to be a self-operated or flagship store. Please choose other store products for promotion", then the merchant needs to pay attention to the "risk" of the product.

For "high-risk products" (such as well-known brand products and beauty products) that are prone to transaction disputes, the Douyin platform only allows stores with flagship store types to sell, or the products are self-operated products of third-party platforms. When adding products, the source store type of the product must meet the platform requirements.

Reasons for Douyin product removal:

1. The product does not meet the platform specifications, that is, it is a prohibited product.

2. Prohibited words in the title No matter whether it is your title, detail page, or main picture of the product, as long as the prohibited words appear, it will be directly removed from the shelf.

3. False propaganda and exaggeration of product efficacy in the main picture/details page Some merchants will exaggerate the efficacy of the product in pictures and renderings in order to make the store have more sales. Products that are seriously inconsistent with the actual efficacy will be judged as false and exaggerated propaganda, which will lead to the ban and removal of Douyin store products.

4. Misplaced categories Improper classification will cause the store products to be forced to be banned and removed from the shelves. Generally, after we put the products on the shelves, the platform will conduct an audit. If they find that our products are placed in the wrong category, they will directly reject us, so we must check when putting the products on the shelves.

In short, there are three reasons why Douyin suddenly cannot add products. One is that the reputation of the goods is too low,

the second is the store or brand problem,

the third is the product problem. Douyin products are removed from the shelves because the products or titles are suspected of being banned. These will be directly removed from the shelves. Merchants must be familiar with the platform rules. It may also be false propaganda and improper placement of categories.