Douyin traffic pool level

We can roughly regard the algorithm of Douyin's traffic pool as a funnel mechanism, which can be roughly divided into the following three levels:

Level 1: Cold start traffic pool

Douyin traffic pool level

The Douyin platform will use a small traffic of 200-1000 people to randomly test the popularity of a certain video.

If these videos have data such as a 10% like rate or a 60% completion rate, the platform will determine that the video content is popular and recommend the video to the secondary traffic pool.

Douyin traffic pool level

Level 2: Intermediate traffic pool

For videos that successfully enter the intermediate traffic pool, the platform will allocate about 10,000-100,000 recommendations. At this stage, the platform will conduct the next round of screening based on the completion rate, like rate, comment rate, and forwarding rate.

TikTok traffic pool level

Level 3: Premium recommendation pool

Through rounds of verification, short videos with extremely high likes rate, play completion rate, comment interaction rate and other indicators are screened out. Only then will they have the opportunity to enter the premium recommendation pool and receive about 1 million recommendations from the platform.