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How to put products on the shelves of Douyin without brand authorization?

| 3Person Answer

1、如果不是自己的品牌,是使用的别人的品牌,那么需要准备商品的注册证,让品牌方开具品牌授权书,目前抖音小店只支持2级授权。

2、品牌授权书要求:需要显示授权方、被授权方、授权品牌、授权期限(有效期时间最少要大于半年),经营范围有特殊要求或者无限制的话,需要标注出来。

抖音如果没有授权是不能上架品牌商品,一旦上架就会被系统排查导致店铺违规,严重直接封店,所以品牌授权非常重要。

但是很多朋友有货源,就是没有资质。

Professional answer

L

电商日记

系互联网项目运营者、设计师、企划人、TMT爱好者,曾参与多个新锐互联网项目开发与运营。

1. If it is not your own brand, but someone else's brand, you need to prepare the product registration certificate and ask the brand to issue a brand authorization letter. Currently, Douyin stores only support level 2 authorization.

2. Brand authorization letter requirements: it is necessary to display the licensor, the licensee, the authorized brand, and the authorization period (the validity period must be at least more than half a year). If there are special requirements or no restrictions on the business scope, it needs to be marked.

Douyin cannot put brand products on the shelves without authorization. Once they are put on the shelves, they will be checked by the system and the store will be in violation of regulations. In serious cases, the store will be directly closed, so brand authorization is very important.

However, many friends have sources of goods, but they do not have the qualifications.

聊电商

聊电商,互联网老兵,和你聊点互联网、电商、科技的那点事

Cannot be put on the shelves. Because Doudian is a formal e-commerce platform, all products must have brand authorization and prove their quality. Otherwise, there may be problems such as counterfeiting and inferior products, and it is responsible to consumers. If there is no brand authorization, it is recommended to apply for brand authorization before putting it on the shelves. At the same time, it should be noted that the products on the shelves must comply with relevant policies and regulations.

聊电商

聊电商,互联网老兵,和你聊点互联网、电商、科技的那点事

You need to register an account on the platform, prepare the store qualifications and product information, and submit an application for listing. Doudian’s listing without brand authorization needs to be reviewed by the platform to ensure the quality of the product and the legality of the brand authorization.

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