Nickname information usage standards

1. Nicknames must not contain words such as "most" and "first" that are prohibited by the Advertising Law, as well as false, deceptive, and tempting words; must not contain content that is likely to cause confusion or misunderstanding among users; must not disseminate similar commercial solicitation information, excessive marketing information, and spam.

2. Nicknames must not imitate official or suspected official content, such as xx headlines, Douyin recommendations, Douyou, Volcano Selection, Doushang, and Massive Engine.

3. Nicknames must not contain words that are illegal, illegal, against public order and good customs, infringing, exaggerated, or violate the rules of the Douyin platform.

4. Personalized nicknames must not be used to authenticate corporate accounts, such as xx company chairman, xx company CEO, xx editor, etc.; nicknames that involve quoting celebrity names but have no relevant authorization from celebrities cannot pass the review.

5. Nicknames that are too broad will not be approved. 1) Broad anthropomorphism, such as "Zhang San"; 2) Broad scope, such as "Learning English"; 3) Broad regionality, such as "Japan Travel"; 4) Broad industry, such as "Beauty".

6. Nicknames must not use common words alone. When the company name/brand name/product name/trademark name is a common noun, a suffix must be added, such as xxAPP, xx website, xx software, etc., otherwise it will not pass the review. If the trademark name is "Red Envelope" and the business scope is catering, it should be: "Red Envelope Catering".

7. Nicknames should be based on the full name of the company or brand name or product or have relevance to the supplementary information provided. For example, if the nickname applied for is "ByteDance", the corresponding company name should be "ByteDance Company". If the nickname applied for is "Douyin", the corresponding product name is "Douyin Short Video". Words with multiple meanings or easily confused must be added with suffixes to clarify their direction (company, account, assistant, etc.). Specific business departments or branches are not allowed to use abbreviations, such as "Xiaomei Company Beijing Branch" is not allowed to apply for "Xiaomei";

8. Nicknames are not allowed to be duplicated, and enterprise certification adopts the principle of first come first served, but malicious registration is not supported. You need to provide all relevant qualifications that can support the content of your nickname. It is not recommended to register accounts of branches or product lines with the nickname of the head office to avoid affecting the subsequent registration of the head office.

9. The nickname shall not exceed 20 characters, and special symbols such as ".", "·", "-", "()", "—", and "《》" are supported. Basic Chinese and English symbols on trademarks and other qualifications can be supported, but symbols without qualification support are not supported.

10. Nicknames that are not in Chinese, do not involve military or political content in translation, do not have insulting meanings, etc., and can be used if they meet the basic standards for Chinese nicknames.