I have already opened a product showcase. Can I apply to become a group-buying expert? Douyin stores and showcases can be opened at the same time. The showcase is the product entrance on the homepage. The store is similar to Taobao. To open a Douyin official store, you need to first open the Douyin shopping cart and showcase functions, and continuously post high-quality videos. After unlocking the video e-commerce and live broadcast e-commerce functions, you can apply for a Douyin store.

Only after receiving a text message inviting you to review and submitting your opening information will you enter manual review. Invitation text messages that have not been reviewed will not enter manual review. Douyin group-buying experts and showcases can be done at the same time, and showcases and stores can also be opened at the same time. So if you want to bring goods through multiple channels and in multiple ways, you can also open Douyin's e-commerce functions.