Douyin's matrix gameplay:

1. Ordinary people's Douyin matrix gameplay:

1. The common matrix operation of ordinary people is that the accounts are distributed under different IP accounts, and each account operates independently and has nothing to do with each other.

2. The content of ordinary people's matrix works is in the same field. For example, the span of making a book list for a book list cannot be too large.

3. Content is a quantifiable production, and one or two people can make a small matrix. To do a good job of short video matrix playback, you must first position it well and consider subsequent monetization. The promotion of categories such as book lists, film and television, music, and mini programs is very suitable for matrix playback. There is no need for real people to appear on camera, only video editing and production are needed.

2. Professional gameplay of Douyin short video matrix:

1. Independent Douyin accounts guest star in each other

This is not only to make the video content more complete, but also to allow accounts with more fans to guide accounts with fewer fans to interact and form a content matrix.

2. @ each other or provide comments in the video

This video copy @ each other or comment method tends to comment on each other on other videos, which not only allows fans to have a deeper understanding of the video content, but also makes users more interested in the other party's homepage and guides traffic to the other party's account.

3. Divert traffic to small accounts

Creating a small account to guide traffic helps create a safe internal environment for the short video matrix, and even if the big account is restricted or blocked, it will not be too passive. If it is a team, you can also set up several more small accounts and flow from the big account to the small account.

4. Create a consistent style of painting for different accounts

In addition to guest appearances between different accounts, it is also feasible to create a series of accounts with the same style. Such matrix operations can greatly increase brand awareness on the platform, and the company's brand uses it to strengthen its influence in each Douyin account. Moreover, when users explore one account of the company, it can arouse the user's interest and continue to search through other company accounts.

5. Further segmentation of vertical fields

By creating a vertical content area from a short video account, you can build a larger matrix. For example, a short video about food, you can build a content matrix in the vertical field of food.

6. Further segmentation of explosive IP

After hyping the Douyin account, especially the account with strong personal attributes, many accounts will try to build a matrix account with relatively segmented content, and build momentum for the matrix through the signature area or comment area @ small account. A pop-up IP grows into segmented content.

7. Like the works of your favorite peers

Many users will pay attention to people's personal IP life and want to know what they usually do and what they like, so some people will regard the account as a recorded work. In this case, liking other people's works is a good way to attract traffic.

8. Expand more short video platforms

In a short video matrix, multiple platforms can be held according to the initial scale to expand the matrix. There are many platforms for short videos at present. In addition to the Douyin platform, there are also Kuaishou, Toutiao, Xigua Video, etc. These short video platforms can be continuously expanded in the above two ways.