第一步,打开抖店后台,一次点击“商品”—“商品创建”。
第二步,选类目。类目一定要选正确,选错了容易违规被扣保证金。
可以直接搜索产品关键词,可以找到正确的商品类目。
第三步,写商品标题。
我们之前讲过,抖店商品标题优化得好,容易被搜索到,从而获得搜索流量。
商品标题一定要有核心词,还不能有违禁词,导致商品被封禁。
30个字的标题可以尽量都写满,多放产品相关的短语,有助于于平台识别然后主动推荐
第四步,商品属性要填写完整
带*的属性一定要填,不带*的能填的也尽量填,商品信息越完整,商品基础分也越高。
第五步,主图、白底图、主图视频尽量上传高清的,美观的。
主图有5张,尽量都上传,系统会自动帮你裁剪,上传白底图的时候也有智能抠图,非常方便。
主图视频如果有就尽量上传,然后详情页信息尽量有图有文字。
The first step is to open the Doudian backend and click "Product"-"Product Creation" once.
The second step is to select the category. The category must be selected correctly. If the wrong one is selected, it is easy to violate the rules and have the deposit deducted.
You can directly search for product keywords to find the correct product category.
The third step is to write the product title.
We have said before that if the Doudian product title is well optimized, it is easy to be searched, thereby obtaining search traffic.
The product title must have core words, and there must not be banned words, which will cause the product to be banned.
The 30-character title can be filled as much as possible, and more product-related phrases can be put in, which will help the platform identify and then actively recommend
The fourth step is to fill in the product attributes completely
The attributes with * must be filled in, and the attributes without * can be filled in as much as possible. The more complete the product information, the higher the basic score of the product.
Step 5. Upload high-definition and beautiful main pictures, white background pictures, and main picture videos.
There are 5 main pictures. Upload them all. The system will automatically crop them for you. When uploading white background pictures, there is also intelligent cutout, which is very convenient.
Upload the main pictures and videos if you have them, and try to have pictures and text on the details page.
Upload goods to the Douyin store of the Douyin store master - configure the Douyin store (enter the account and password of the Douyin store)
After the store configuration is successful, choose to upload goods
Choose the appropriate crawling channel according to your needs. Currently, it supports crawling Taobao, Pinduoduo, Alibaba, Douyin, Sokuan.com, JD.com, and 17.com products and uploading them to Douyin with one click.
Click to crawl Taobao, and you will be transferred to the crawling product page, and crawl according to the product details link.
After crawling the products, you can check the products and click the upload product button.