Recently, the live broadcast circle has become more and more popular. Many celebrities and big Vs have participated in live broadcasts to bring goods. Some users even buy rockets and half-price cars in the live broadcast room, and feel that everything can be sold.

More and more users are participating in the live broadcast industry, which shows that the live broadcast industry has a large turnover. According to iiMedia Research, in 2020, the live broadcast industry will reach 961 billion, a year-on-year increase of 11%, nearly 1 trillion.

When celebrities, Douyin big Vs, brands and other celebrities start to bring goods, we should not only pay attention to the price of the products but also the quality of the products. In the live broadcast room, we only need to grasp the time to grab the desired products. Some 1 yuan flash sales and 9.9 are particularly popular.

Next, let me popularize the origin of Douyin products:

1. Low-priced products

Through some personal channels, I added a responsible wholesaler on WeChat. In his circle of friends, I can see many low-priced products, such as: a 2.5 yuan spinning top, a 5 yuan luminous Barbie doll, a 50-cent rubber band, a 3 or 4 yuan collar, etc. The circle of friends is like a "10-yuan store", where many products on the market can be found.

The wholesaler told me that they not only have physical stores in Yiwu for wholesale, but they make the most money through the Internet wholesale, selling some products to wholesalers, retailers, live broadcast rooms, physical stores, etc. through the Internet.

Where do the 1 yuan flash sale and 9.9 free shipping products in the Douyin live broadcast room come from?

Wholesalers told me that the competition pressure in Taobao's live broadcast room is too great and the traffic is low. Douyin and Kuaishou's live broadcast rooms can sell a lot of their products in a day. Some new live broadcast rooms or users with a popular work can make more money from a live broadcast than their own Douyin. A skin care product costs more than 200 yuan, and it can be sold to more than 400 yuan. You can make 200 yuan by selling one. Cosmetics have always been a door in the Douyin channel. As long as you master the relevant words, hundreds of sets a day are not a problem.

Some live broadcast anchors will put Taobao links on the products to help merchants display products and get a share based on the transaction rate. There is more than one product in a live broadcast. Live broadcasts can not only make money by relying on products, but also by relying on endorsements for merchants. No wonder so many people try Douyin to bring goods.

2. How do live broadcast organizations choose products?

As middlemen, wholesalers value profit the most. As long as the profit is big, they will wholesale regardless of any channel. Wholesalers often cast a net on social channels. Some anchors without a team will choose these wholesalers because they have no special source of goods. The price is low and the profit is big.

Where do the 1 yuan flash sale and 9.9 free shipping products in Douyin live broadcast room come from?

We can often see some cheap products in the live broadcast room when we use Douyin. Some celebrities and big Vs even use these cheap products to attract users. These cheap products are for drainage. When the number of people in the live broadcast room reaches a certain amount, high-priced products will be launched to earn interest. This model is very popular, and more and more users are participating in it.

Specialized live broadcast organizations will have special product channels. To become a special live broadcast product, the following points need to be met:

①Have quick response and rescue capabilities②Have a lot of product resources. Specialized live broadcast organizations have at least 10 people and will update product types from time to time.

3. Online wholesale

It has become a daily routine for young women to watch Li Jiaqi's live broadcast at 8:15 every day. As the number one figure in the cosmetics category, a sentence of "oh my god" and "all girls" is enough to make many young women nervous.

Where do the 1 yuan flash sale and 9.9 free shipping products in Douyin's live broadcast room come from?

According to relevant data research, most of the users with the highest transaction rate of e-commerce in 2020 are female users. Using the reputation of the anchor and the inexpensive price of good things, users place orders one after another.

As the top brother of Kuaishou, "Simba" directly created a "Xin Youzhi Yanxuan" supply chain dedicated to himself, many of which are merchants from 1688.

The Internet wants to be a channel that can bear multiple and complex procurement needs, and also has the role of low prices, large quantities, and good quality. Obviously, it does not have it yet, and it is more like a large wholesale market.

Fourth, the source of goods

Live broadcast e-commerce is not only about the ability to talk, but also the ability of the supply chain. Each anchor is very demanding in the supply chain. Each channel is different from each other, and different products are provided according to different anchor types.

Where do the 1 yuan flash sale and 9.9 free shipping products in Douyin's live broadcast room come from?

Now in the market, except for 1688, basically all have their own e-commerce, and by the way, they have also built a supply system with e-commerce. For example, Kuaishou and JD.com have established in-depth contacts.