避免在抖音运营中踩雷的方法:
一、跟随大流什么火就跟风拍。其实跟风拍并不是不可以,因为作为想要去做好抖音的运营人,你首先要明白的是你自己的定位,想要做什么类型的视频,以及最重要的是你将来想要变现的途径是什么。不要盲目的去跟风拍,如果什么火你就发什么,这样不仅会让你自己的定位方向变得盲目,更加会影响到你的粉丝数量,粉丝发现在你这里看不到他想要看到的内容,那么很容易出现“脱粉”现象,所以一定要发垂直度较高的作品。
二、刷粉行为。在抖音里千万不要去刷粉和刷赞,因为这样会导致你的抖音号出现降权,避免得不偿失。
三、标题封面随便写。刷抖音我们都会先看标题或者封面,所以对于标题和封面一定不要随便写,如果写的不好可以做好这个视频的内容,切记出现违禁词或者具有诱导性和过于夸大的词汇。
四、过于直白的卖货行为。对于抖音可以带货我们是都知道的,当你达到一定人气的时候就会有品牌找上你,让你进行带货,所以在刚接触的时候,不要去直接卖货,这也会造成流量的损失,可以学习有些大v在发段子的时候用剧情或者其他方式引出产品。
五、想要同时运营几个账号。有些人可能会想着要是多运营几个账号,就可以同时发展,其实不然,如果同时运营几个账号,首先是容易错乱,精力不够,所产出的内容也达不到质量,所以不如先建好一个账号,运营好这个账号后再循环渐进。
六、过于重注粉丝数。粉丝数量增长的慢也没有关系,只要经营好自己账号的创意内容,尽量提供高质量的视频,做好垂直度,体现出自己的价值,这样粉丝才会不断增长。
Methods to avoid stepping on mines in Douyin operation:
1. Follow the trend and shoot whatever is popular. In fact, it is not impossible to follow the trend, because as an operator who wants to do a good job in Douyin, you must first understand your own positioning, what type of videos you want to make, and most importantly, what ways you want to realize in the future. Don't blindly follow the trend. If you post whatever is popular, it will not only make your own positioning direction blind, but also affect the number of your fans. If fans find that they can't see the content they want to see here, it is easy to "de-fan", so you must post works with higher verticality.
2. Brushing fans. Never brush fans and likes in Douyin, because this will cause your Douyin account to be downgraded, avoiding losses.
3. Write the title and cover casually. When we watch Douyin, we will first look at the title or cover, so we must not write the title and cover casually. If they are not well written, we can do a good job of the content of this video. Remember not to use banned words or words that are misleading and exaggerated.
Fourth, too straightforward selling behavior. We all know that Douyin can bring goods. When you reach a certain popularity, brands will come to you and ask you to bring goods. So when you first get in touch, don’t sell goods directly, which will also cause traffic loss. You can learn from some big Vs to use plots or other methods to introduce products when posting jokes.
Five, want to operate several accounts at the same time. Some people may think that if they operate more accounts, they can develop at the same time. In fact, if you operate several accounts at the same time, it is easy to get confused, lack of energy, and the content produced is not of high quality. So it is better to build an account first, operate this account well, and then cycle and progress.
Six, too much attention to the number of fans. It doesn't matter if the number of fans grows slowly. As long as you manage the creative content of your account well, try to provide high-quality videos, do a good job of verticality, and reflect your own value, your fans will continue to grow.