投放抖加的技巧策略有以下3点:
1、不要发了视频就投放。抖音在我们发了视频以后,会有一个自然的推荐期,先看看视频自己会不会被投放推荐。自然推荐期内,要及时回应用户的评论,最好可以邀请自己的粉丝来点赞、转发,以此来提升视频基础数据。
之后再投放DOU+,推送的流量进来以后,看到视频有了一定的基础数据后,别人也会耐心地看完这个视频,并参与互动。
2、如果你需要推广的产品比较多,可以先拿出一个产品进行测试。拍几个短视频发抖音,直接推DOU+。看看这些视频的用户反馈,再根据用户的反馈进行视频内容创作的调整。
还有DOU+也会提供用户的相关数据报告,这些数据也可以作为重要的参考,指导接下来的内容创作和流量投放。
3、如果是实体店铺,想获得精细化的粉丝,投放DOU+就需要选择「自定义方向」。特别是地域这一块,要选择自己实体店铺附近的地区。
这样一来,你店铺附近的客户都能够看到你的视频。投放DOU+之后的运营工作也很重要,要及时回复用户留言和引导用户到店。
There are 3 tips and strategies for Douyin delivery:
1. Don’t deliver immediately after you post a video. After we post a video, Douyin will have a natural recommendation period. First, see if the video will be delivered and recommended. During the natural recommendation period, you should respond to users’ comments in a timely manner. It is best to invite your fans to like and forward the video to improve the basic data of the video.
Then deliver DOU+. After the traffic comes in, people will watch the video patiently and participate in the interaction after seeing that the video has a certain basic data.
2. If you need to promote a lot of products, you can take out one product for testing first. Shoot a few short videos and post them on Douyin, and directly promote DOU+. See the user feedback of these videos, and then adjust the video content creation based on the user feedback.
In addition, DOU+ will also provide users with relevant data reports, which can also serve as an important reference to guide the subsequent content creation and traffic delivery.
3. If you are a physical store and want to gain refined fans, you need to choose "custom direction" when launching DOU+. Especially in terms of region, you should choose the area near your physical store.
In this way, customers near your store can see your video. The operation work after launching DOU+ is also very important. You must reply to user messages in a timely manner and guide users to the store.