一)斗鱼
以视频直播与赛事直播为主,涵盖娱乐、综艺、体育、户外等多种类型的直播。主打LOL、绝地求生、DOTA、穿越火线等游戏内容的直播,旗下有骚白、张大仙(已解约)、小叮当、雪妹妹等多位游戏知名主播,同时还有旭旭宝宝、冯提莫(已解约)等星秀类型的主播。
二)虎牙
以游戏直播为主营内容,涵盖娱乐、综艺、教育、户外、体育等多种类型的直播。虎牙的游戏直播分为明星阵容、官方赛事、自办赛事三个版块,虎牙拥有多项国际顶级赛事的直播与独播版权,同时还在平台自主举行各种各样的赛事,签约各式的游戏明星,打造了一个完整的游戏直播产业链。旗下有楚河、不求人、骚男、Uzi等多名游戏主播,还有没有小熊了、轩墨宝宝等星秀主播。
三)Now直播
致力于泛娱乐领域的直播,可以通过微信、QQ登录,操作简易便捷。Now站是腾讯旗下主打的直播平台,可以通过腾讯旗下其他的平台如QQ、腾讯、QQ浏览器等引流,增强曝光。Now站旗下现有棉花糖大叔、康小柔、miko玥等星秀主播。
四)YY直播
一个包含音乐、科技、户外、体育、游戏等内容在内的国内最大全民娱乐直播平台。许多人最先了解的是YY语音这款通讯工具,YY直播注重UGC(用户原创内容)创造力的充分释放,演唱、游戏、聊天、DJ、说书等表演形式均有其固定的参与者和粉丝。现有MC阿哲、摩登兄弟、MC利哥、刘大美人等签约艺人。
五)淘宝直播
阿里巴巴旗下推出的直播平台,定位于“消费类直播”,涵盖美妆、母婴、潮搭等范畴。主打产品带货,但也有一些新秀类主播混迹于淘宝直播内。李维嘉、刘涛、李佳琦、薇娅、李湘等都在淘宝直播间开设过直播。
之前的推送介绍了虎牙、斗鱼、YY、Now站、淘宝直播这5个直播平台,接下来,再为大家介绍一下其他的直播平台。
六)一直播
一下科技旗下知名直播平台,与微博深度打通,具有流量和商业变现的双重优势。以星秀直播为主,主播多为美女帅哥、热门网红、校花校草等。有廖劲锋Daniel、瑟梵、刘语熙rachel、PS3保罗等多位艺人。
七)火山小视频
一款15s原创生活的短视频社区,由今日头条孵化。APP内丰富的文字贴纸特效、美颜滤镜让你的原创短视频活泼有趣,登录后完成实名认证即可直播的设定减少了主播的等候时间。火山小视频以星秀直播为主,现有刘老根...陈爽、实力唱将苏小皮、小樱桃妹妹等多位知名艺人。
八)抖音
一款可以拍摄短视频的音乐创意短视频社交软件。专注于音乐的短视频社区平台,通过选择歌曲、拍摄音乐短视频、最后形成了自己的作品。可以通过视频拍摄快慢、视频编辑、特效(反复、闪一下、慢镜头)等技术让视频更具创造性,而不是简单的对嘴型。王北车、代古拉k、莉哥030等都是抖音在播艺人。
九)快手
前身叫“GIF快手”,最初是一款用来制作、分享GIF图片的手机应用。后逐渐转型为短视频社区,可以采用图片+视频的方式记录和分享生产、生活中的点滴事。且目前快手平台登陆智能宠物“小快”,进一步解放了主播的双手。快手目前的直播类型多以电竞为主,涵盖娱乐、星秀、电商等其他领域,有小伊伊、二驴、散打哥等多位知名艺人。
十)酷狗直播
原繁星直播,坚持主打音乐品牌,深耕音乐垂直市场,创建在线视频互动演艺平台,探索数字音乐发展新模式,提供明星主播、素人主播视频直播音乐互动服务。旗下有王子、Joy丫宝、黑墨、ke乐乐等多位知名艺人。
1) Douyu
Mainly focusing on video and event live streaming, it covers a variety of live streaming types such as entertainment, variety shows, sports, and outdoor activities. It focuses on live streaming of games such as LOL, PlayerUnknown's Battlegrounds, DOTA, and CrossFire. It has many well-known game anchors such as Saobai, Zhang Daxian (terminated), Xiaodingdang, and Xuemeimei, as well as star show anchors such as Xuxu Baby and Feng Timo (terminated).
2) Huya
Mainly focusing on game live streaming, it covers a variety of live streaming types such as entertainment, variety shows, education, outdoor activities, and sports. Huya's game live streaming is divided into three sections: star lineup, official events, and self-organized events. Huya has the live and exclusive broadcast rights of many top international events. At the same time, it also independently holds various events on the platform, signs various game stars, and creates a complete game live streaming industry chain. It has many game anchors such as Chuhe, Buqiuren, Saonan, and Uzi, as well as star show anchors such as Xiaoxiongle and Xuanmo Baby.
3) Now Live
Dedicated to live broadcasting in the field of pan-entertainment, it can be logged in through WeChat and QQ, and the operation is simple and convenient. Now Station is the main live broadcast platform under Tencent. It can be used to attract traffic through other platforms under Tencent, such as QQ, Tencent, and QQ Browser, etc., to enhance exposure. Now Station currently has star show anchors such as Marshmallow Uncle, Kang Xiaorou, and Miko Yue.
4) YY Live
A domestic largest national entertainment live broadcast platform that includes music, technology, outdoor, sports, games and other content. Many people first know about YY Voice, a communication tool. YY Live focuses on the full release of UGC (user-generated content) creativity. Singing, games, chatting, DJ, storytelling and other performance forms all have their fixed participants and fans. There are currently signed artists such as MC Azhe, Modern Brothers, MC Li Ge, and Liu Dameiren.
5) Taobao Live
A live broadcast platform launched by Alibaba, positioned as a "consumer live broadcast", covering beauty, mother and baby, fashion and other categories. The main product is to bring goods, but there are also some new anchors in Taobao live broadcast. Li Weijia, Liu Tao, Li Jiaqi, Wei Ya, Li Xiang and others have all opened live broadcasts in Taobao live broadcast rooms.
The previous push introduced the five live broadcast platforms of Huya, Douyu, YY, Now Station and Taobao Live. Next, I will introduce other live broadcast platforms to you.
Six) Yizhibo
A well-known live broadcast platform under Yixia Technology, which is deeply connected with Weibo and has the dual advantages of traffic and commercial realization. It is mainly based on star show live broadcast, and the anchors are mostly beautiful women and handsome men, popular Internet celebrities, school beauties and school grasses, etc. There are many artists such as Liao Jinfeng Daniel, Sefan, Liu Yuxi Rachel, PS3 Paul, etc.
Seven) Huoshan Short Video
A 15s original life short video community incubated by Toutiao. The rich text sticker special effects and beauty filters in the APP make your original short videos lively and interesting. The setting of live broadcast after logging in and completing real-name authentication reduces the waiting time of the anchor. Huoshan Video mainly broadcasts live shows, and currently has many well-known artists such as Liu Laogen... Chen Shuang, powerful singer Su Xiaopi, and Little Cherry Sister.
Eight) Douyin
A music creative short video social software that can shoot short videos. A short video community platform focusing on music, by selecting songs, shooting music short videos, and finally forming your own works. You can make the video more creative through video shooting speed, video editing, special effects (repeated, flash, slow motion) and other technologies, rather than simply lip-syncing. Wang Beiche, Daigula K, Li Ge 030 and others are all Douyin artists.
Nine) Kuaishou
The predecessor was called "GIF Kuaishou", which was originally a mobile phone application for making and sharing GIF pictures. Later, it gradually transformed into a short video community, which can use pictures + videos to record and share the little things in production and life. And now the Kuaishou platform has landed on the smart pet "Xiao Kuai", which further liberates the hands of the anchor. Kuaishou's current live broadcast types are mainly e-sports, covering other fields such as entertainment, star shows, and e-commerce. There are many well-known artists such as Xiao Yiyi, Erlu, and Sanda Ge.
10) Kugou Live
Formerly Fanxing Live, it insists on focusing on music brands, deeply cultivating the vertical music market, creating an online video interactive performance platform, exploring new models for the development of digital music, and providing celebrity anchors and amateur anchors with video live music interactive services. It has many well-known artists such as Prince, Joy Yabao, Hei Mo, and Ke Lele.
1. Douyu TV Douyu TV is a bullet-screen live broadcast sharing website that provides users with video live broadcast and event live broadcast services. Douyu TV was formerly known as ACFUN Live Broadcast, and was officially renamed Douyu TV on January 1, 2014. Douyu TV focuses on game live broadcasts, covering a variety of live broadcast content such as entertainment, variety shows, sports, and outdoor activities.
2. Panda Live Panda Live is a bullet-screen video live broadcast website founded by Shanghai Panda Interactive Entertainment Culture Co., Ltd., and its founder is Wang Sicong. The registered capital is 20 million yuan, and the legal representative is Long Fei.
In November 2016, Panda Live was listed in the "China Entertainment Innovation Enterprise List TOP30" at the 2016 China Pan-Entertainment Index Ceremony.
3. Zhanqi Live Zhanqi Live is a bullet-screen live broadcast sharing website created by Zhejiang Daily Media and directly under Hangzhou Bianfeng Network Technology Co., Ltd. It was established on January 20, 2014. It focuses on game live broadcasts, covering a variety of live broadcast categories such as variety shows, entertainment, and sports.
4. Huya Live Huya Live is a bullet screen live interactive platform with game live broadcast as its main business. Huya Live mainly broadcasts games, covering entertainment, variety shows, education, outdoor, sports and other live broadcast content.
5. Longzhu Live Longzhu Live is a domestic comprehensive game live broadcast platform created by Suzhou Youshi Network Technology Co., Ltd. and officially launched on February 1, 2015. Longzhu Live has the live broadcast rights of more than 30 top game events such as the League of Legends Professional League (LPL) and the Cross Fire TV Professional League (CFPL).