Compared with traditional e-commerce, social e-commerce has many characteristics such as high stickiness, strong interactivity, precise user segmentation, huge business potential, low marketing time and cost. It does not rely on "killing the familiar" to enrich itself, but sells goods to "fans" in a more flesh-and-blood, dynamic and meaningful way. This has prompted social e-commerce to be based on traffic content.

Nowadays, more and more e-commerce groups regard content creation as their job. Because creating good content can quickly increase the recognition of products and services and encourage the audience to have a willingness to consume.