1.媒介
1.0时代,报纸、杂志、书籍、户外等;
2.0时代,广播、电视、电脑、媒体等;
3.0时代,手机、微信、抖音等;
对大公司而言,这些推广方式可以全面覆盖,而中小微企业,则可以通过抢占朋友圈,决战短视频的方式来进行招商推广,不仅成本低、见效快,还能随时随地、全民参与。可以说用互联网思维做渠道招商的推广,是招商企业所必备的技能。
2.会销
借场:借小场,借大场。
3.大咖
指本来就有渠道的人。
可以是微博、抖音等自媒体上的大V、网红,
也可以是批发商、中间商、网投的团队长、有影响力的大牛等。
这种推广主要是做社群渠道,通过名人渠道、媒体渠道等实现口碑传播。
4.策略
股东、顾客、代理、渠道全民推广。
1. Media
In the 1.0 era, newspapers, magazines, books, outdoor, etc.;
In the 2.0 era, radio, television, computers, media, etc.;
In the 3.0 era, mobile phones, WeChat, Douyin, etc.;
For large companies, these promotion methods can cover all aspects, while small and medium-sized enterprises can promote investment promotion by occupying the circle of friends and fighting short videos. Not only is the cost low and the effect is fast, but it can also be participated by the whole people anytime and anywhere. It can be said that using Internet thinking to promote channel investment promotion is a necessary skill for investment promotion companies.
2. Sales meeting
Borrowing venues: borrowing small venues and borrowing large venues.
3. Big coffee
Refers to people who already have channels.
It can be a big V or Internet celebrity on self-media such as Weibo and Douyin,
It can also be a wholesaler, middleman, team leader of online investment, influential big cow, etc.
This type of promotion is mainly done through social channels, and word-of-mouth communication is achieved through celebrity channels, media channels, etc.
4. Strategy
Shareholders, customers, agents, and channels promote it to the whole people.