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Is the food category easy to sell on Douyin?

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抖音小店作为电商的一种形态,近年来越来越受到消费者的青睐,其中以食品类商品最为热门。食品类目在抖音平台上的竞争性非常大,所以说和其他平台的食品销售,以及同品类的商品相比,抖音的食品类目会更具有竞争力和较难。但是,如果你有一定的核心优势和独特性,增加消费者的信任度和满意度,那么食品类目在抖音平台上还是有很大的市场空间的。

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As a form of e-commerce, Douyin stores have become more and more popular among consumers in recent years, among which food products are the most popular. The food category on the Douyin platform is very competitive, so compared with food sales on other platforms and products of the same category, the food category on Douyin will be more competitive and more difficult. However, if you have certain core advantages and uniqueness, and increase consumer trust and satisfaction, then the food category on the Douyin platform still has a large market space.

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1 Not necessarily easy to do 2 The Douyin store food category is highly competitive and has a large market demand, but it also faces problems such as food safety. It requires comprehensive control of the supply chain and is relatively costly. It is necessary to have a rich product line and high-quality products to gain user reputation and a stable customer base.

3 If you can have differentiated product positioning and brand promotion, improve user stickiness through technical means, formulate effective sales strategies and after-sales services that meet user experience, it is possible to succeed in the fierce market.

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Douyin store categories that are not recommended If the category is not selected well, it will overturn at the start. Many categories seem to have good sales in the market, but due to the transparency of data now, Douyin officials have their own product hot-selling list, which leads to everyone doing popular projects, resulting in too many competitors, and this good category quickly becomes a difficult category.

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