1. Products that have audience demand

If you choose to place ads on Douyin, the first thing you need to consider is the audience demand. For example, products that can be advertised on Douyin include daily necessities, skill improvement products, consumer entertainment products, etc. These products are basically in demand for Douyin's audience users, so ads for such products can actually be placed on Douyin.

2. Products with guaranteed quality

Putting product ads on Douyin requires that the safety of the product must be guaranteed to a certain extent. For example, some counterfeit and shoddy products are definitely not suitable for advertising on the Douyin platform. Products that want to be advertised on Douyin must be safe, healthy, and harmless to people. Advertisers need to provide industry qualification certification for the product, and can only complete the placement after the review is passed.

3. Products that are not suitable for advertising

Advertising on Douyin needs to be considered in light of the specific circumstances of the industry. For some special industries, the audience may have demand, but it is not necessarily suitable for advertising on a platform like Douyin, such as adult products, some healthcare products, etc. Therefore, whether advertising can be placed on Douyin needs to be considered in light of the industry situation.