To do business on Tmall, you need to consider many issues, including product quality, sales, commodity competitiveness, marketing strategy, etc.

Here are some advantages and challenges for reference:

Advantages:

1. It has a large user base and high trust;

2. Tmall has a large amount of traffic and strong purchasing power;

3. It has a complete anti-fraud system and after-sales guarantee;

4. It provides a variety of shopping methods, such as PC, mobile, APP, etc.;

5. Tmall platform ativiti and other advertising and marketing tools can help merchants quickly increase exposure and sales.

Challenges:

1. Tmall market is highly competitive, and strong products and marketing strategies are needed to break through;

2. Merchants need to bear considerable pressure and costs, including logistics, advertising and promotion, etc.

3. Tmall store operations need to follow strict regulations, otherwise they will face risks such as fines or store closures;

4. They may face risks such as other competitors and counterfeit sales.

In summary, for strong and excellent brands or products, doing business on Tmall can bring huge business opportunities and considerable profits; but for other merchants, they need to carefully evaluate their own strength, product competitiveness and risk tolerance to determine whether it is worth doing business on Tmall.