Cosmetics belong to the beauty category, and the beauty category of Douyin Store is a directional invitation category, so Douyin Store must not only prepare relevant qualifications but also obtain access qualifications to list cosmetics.

You cannot list beauty products without qualifications.

In addition, the platform has punished Douyin Store merchants for violating the rules related to "cosmetics repackaging".

According to regulations, cosmetics operators cannot configure cosmetics on their own, and are also prohibited from selling "repackaging cosmetics". However, some Douyin Store merchants are still selling repackaging cosmetics in violation of regulations, which is an illegal and irregular behavior.

In response to this situation, the platform will impose different degrees of penalties based on the severity of the violation, including but not limited to product bans, deposit deductions, and deductions of illegal proceeds. In serious cases, the store will be cleared.

The platform has imposed "product bans" on some illegal merchants.

If you want to operate beauty products in Douyin Store and avoid being punished for violations, it is best to spend some time to understand the operating rules of Douyin Store beauty products.