The steps are as follows:

Apply to become a Douyin certified merchant. Provide relevant information and proof, and you can get the certification mark after the review is passed. This can improve the authority and credibility of the account, and also get more exposure opportunities.

Prepare the goods and shooting equipment. The goods can be products operated by yourself or provided by cooperative merchants. The shooting equipment can be a smartphone or a professional camera. It is recommended to choose a device with clear picture quality and high color reproduction.

Choose a suitable way to bring goods. There are many ways to carry out video sales on Douyin. You can choose the appropriate way according to your needs and characteristics. Common ways to bring goods are: live broadcast sales, short video sales and ordinary video sales.

Make a video. The following points need to be noted: the content should have highlights, highlighting the characteristics and advantages of the product; the language should be concise and clear, and avoid using overly professional terms; the picture should be beautiful, and the composition and selection of angles should be creative; the music should be coordinated, and adding appropriate music to the video can make the whole video more vivid and interesting.

Publish the video. Make sure the video title is attractive, the tags are comprehensive, and the description is detailed.

Promote the video. Common promotion methods include: forwarding to other social platforms, co-promotion with other Douyin certified merchants, and advertising.

I hope the above answers are helpful to you.