It includes three stages: preparation stage, live broadcast stage and promotion stage. First, in the preparation stage, the anchor needs to choose the time and theme of the live broadcast, prepare the corresponding painting materials and equipment, and then use the preview function of Douyin to promote the live broadcast in advance to attract more viewers. In the live broadcast stage, the anchor needs to control the picture quality and painting progress, interact with the audience, answer their questions, and actively expand the topic of the live broadcast. Finally, in the promotion stage, the anchor can record the live broadcast, make it into a beautiful short video, and promote it through various social media platforms to let more people understand and join the live broadcast. In general, the anchor needs to have good painting skills and speaking skills, as well as good interactive communication skills and marketing promotion capabilities to get better results in the live broadcast.

It includes four steps: preparation, broadcast, live broadcast and end. It is divided into four steps. First, the preparation step requires the preparation of calligraphy and painting works, live broadcast equipment and a good live broadcast environment. Secondly, the broadcast step requires entering the live broadcast room and setting up and checking before the live broadcast. The live broadcast step is the main content, which requires displaying calligraphy and painting works, interacting with fans and selling. Finally, the ending step requires a good live playback and summary. During the live broadcast, the quality of the calligraphy and painting works and the smoothness of the demonstration process are very important. At the same time, a good network connection and the recommendation of the live broadcast platform can also attract more fans to watch. In terms of marketing, sales can be increased through cooperative promotion, discounts and promotions.

1. Prepare the live broadcast software: Douyin live broadcast, Yingke live broadcast, B station live broadcast, etc.

2. Prepare the equipment: calligraphy and painting paper, brushes, hard pens, pigments, etc.

3. Prepare the live broadcast content: calligraphy, seal carving, copying, painting, etc.

There are many categories of calligraphy and painting, the common ones are:

1. Calligraphy: regular script, official script, running script, cursive script, etc.

2. Seal carving: seal, stone carving, seal, stone carving, etc.

3. Copying: Chinese painting, oil painting, sketch, watercolor painting, etc.

4. Painting: comics, landscapes, portraits, animal paintings, etc.

First, apply for a business license and then apply for a Douyin account to get in touch with the official. After the authorization review allows you to sell books, you can put the books in your shopping cart and sell them