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Why is it illegal to sell fake popularity during live streaming?

| 1Person Answer

直播卖假人气犯法的原因有很多种。假人气就是直播行业所说的挂协议,一堆假人,制造一种虚假繁荣的现象,给人一种他们直播间多有直播内容一样,吸引一堆看直播的人去看热闹,然后一步步诱导消费。

有的主播用这些假人气去欺骗一些商家,让他们挂榜卖货,都假人多,哪能给别人卖得了东西,又会出现刷单等不法行为等等。说白了就是弄虚作假,去糊弄人赚钱

Professional answer

L

电商老兵

我们唯一且一辈子要做的事,就是告诉你电商这点事

There are many reasons why selling fake popularity during live streaming is illegal. Fake popularity is what the live streaming industry calls a fake agreement, a bunch of fake people, creating a false prosperity phenomenon, giving people the impression that their live streaming room has a lot of live content, attracting a bunch of people watching the live streaming to watch the excitement, and then inducing consumption step by step.

Some anchors use these fake popularity to deceive some merchants, asking them to sell goods on the list. With so many fake people, how can they sell things to others? There will also be illegal acts such as brushing orders, etc. To put it bluntly, it is fraud to fool people and make money

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