The warehouse of Taobao live broadcast room is exclusive.

Live broadcast can be said to be an emerging industry in recent years. Douyin, Kuaishou, Taobao, etc. have joined the army of live broadcast industry and achieved very good results.

On April 28 this year, the Taobao Live Broadcast Ceremony was held in Hangzhou. At the conference, En Xuande, vice president of Alibaba Group and responsible for Taobao Live Broadcast, announced the new plan of Taobao Live Broadcast: pit fee reform and opening of the official billion-level product pool! It can be said that this year Taobao official will also greatly reform Taobao Live Broadcast to allow more people to realize traffic.

Taobao Live Broadcast Base: refers to a source complex that integrates multiple supply chains or merchants in the same building unit (non-offline market).

Base value: Through the linkage with the government, industry associations and well-known enterprises, based on Taobao live broadcast in the core industrial belt area, a closed loop of live broadcast ecology is formed, including government special policies, high-quality supply, anchor empowerment, merchant training activities, and employment; help merchants transform e-commerce, expand the e-commerce channels of the industrial belt, promote local economic development, and create jobs.

Base bonus: The base has special government policies, including live broadcast enterprise venue subsidies, live broadcast enterprise tax rate subsidies, live broadcast enterprise talent subsidies and other support, to encourage merchants to transform into live broadcast e-commerce; at the same time, there must be a landing company to operate to ensure the rapid implementation of the platform and government policies; the platform will assess the number of live broadcast merchants in the base, the activity of live broadcast merchants, and the GMV of live broadcast transactions.

To put it simply, the Taobao live broadcast base is an institution that provides services to merchants, brands and anchors. The base cooperates with Taobao anchors to bring goods to merchants who have settled in the base through live broadcasts. Now there are more and more companies settling in the Taobao live broadcast base, and those who have not yet settled in should hurry up!