Douyin e-commerce issued an announcement on the name change of BIC in the jewelry and cultural relics industry to QIC (hereinafter referred to as the "Announcement").

The announcement shows that in order to enhance the customer shopping experience and ensure the performance quality and product quality of merchants, the original Douyin e-commerce BIC was officially renamed Douyin e-commerce QIC (full name: Douyin e-commerce quality inspection warehouse integrated operation center Quality Integration Center) in July 2022, and the original BIC name will be discontinued.

It is understood that QIC will continue to implement strict quality inspection and appraisal standards and implementation specifications, and its high-quality warehouse and logistics performance capabilities will help merchants achieve continuous high-quality operations and build a good consumer purchasing experience, so as to achieve Douyin e-commerce's business vision of high-quality goods and good prices.