1、选择下拉框关键词
核心就是参考精选联盟商品搜索下拉框的商品关键词,或者是抖音首页搜索框下拉的商品关键词,具体的还要根据商品主图、商品去选择。
另外如果是做精选联盟排名的话,还要多角度的用不同的关键词去搜下拉框出现的词,用在店铺的标题里面,这样才能更大概率的有搜索流量。
2、叠加关键词
除了选择下拉框的关键词去设置抖音小店商品标题,还有一个很重要的点就是叠加关键词。
3、长尾关键词
一般热门商品一级关键词排名很难靠前,可以选择长尾关键词做排名;比如牙刷9.9、茶色早餐杯两只装。
4、加上有吸引力的前缀
在标题前加上简短的特殊说明,比如宠粉福利、粉丝专享、9.9米拍1发2等等这种突出特殊的关键词,吸引主播的注意力,同时也是吸引用户的注意力。
5、其他
除了关键词之外,另外在抖音小店商品标题里面加上新款、春季、夏季、秋冬季等属性词,也有助于商品排名和猜你喜欢自然流量。
1. Select the drop-down box keywords
The core is to refer to the product keywords in the drop-down box of the selected alliance product search, or the product keywords in the drop-down search box on the Douyin homepage. The specific selection should be based on the main picture and product.
In addition, if you are doing the selected alliance ranking, you must use different keywords from multiple angles to search for the words that appear in the drop-down box and use them in the title of the store, so that there is a greater probability of search traffic.
2. Superimpose keywords
In addition to selecting the keywords in the drop-down box to set the Douyin store product title, another very important point is to superimpose keywords.
3. Long-tail keywords
Generally, it is difficult for popular products to rank high in the first-level keywords. You can choose long-tail keywords for ranking; for example, toothbrushes 9.9, tea-colored breakfast cups two packs.
4. Add attractive prefixes
Add a short special description before the title, such as fan benefits, fan exclusive, 9.9 meters for 1 send 2, etc., to attract the attention of the anchor and the user.
5. Others
In addition to keywords, adding attribute words such as new style, spring, summer, autumn and winter to the product titles of Douyin stores will also help product rankings and guess you like natural traffic.