To optimize the situation of high exposure and low conversion in Doudian, first of all, it is necessary to ensure that the product quality and service quality of the store meet consumer expectations and improve user experience.

Secondly, through precise positioning and precision marketing of Doudian, find the target customer group and improve the conversion rate. At the same time, strengthen the store's content marketing and social interaction to attract more user attention and participation and increase exposure.

In addition, follow up user feedback and complaints in a timely manner, improve problems, and enhance brand reputation and credibility.

Finally, continuously optimize store operations and promotion strategies to continuously improve conversion effects.

To optimize the situation of high exposure and low conversion in Doudian, first of all, it is necessary to analyze and optimize the store's product descriptions, pictures and video materials to ensure that they attract the attention of the target audience.

Secondly, improve the store's credibility and reputation, actively respond to user comments and private messages, and increase user trust. At the same time, combined with the characteristics of the Douyin platform, create interesting and attractive short video content to increase user interaction and conversion rate.

Finally, you can consider cooperating with Douyin influencers to promote and improve the store's exposure and conversion rate.