It is a statement on Douyin's private domain traffic.

The white paper points out that Douyin's private domain is a new growth point for Douyin's business, with the characteristics of strong customer acquisition, positive cycle and high efficiency. The traffic rich mine of the Douyin platform makes it easier for Douyin's private domain to acquire customers; if the private domain is well managed, it can feed back to the public domain and the business domain, improve traffic efficiency and achieve a positive cycle; the diversified contact channels and free contact methods enable all walks of life to achieve more efficient business conversion on Douyin.