1. 15-second short videos: Douyin's videos are 15 seconds long, which is neither too long nor too short and can attract users' attention in a short time. This short video format is more likely to stimulate users' senses and trigger their mood.

2. Pan-entertainment content: The most popular on Douyin are entertainment content such as music, dance and funny jokes. The platform's personalized recommendation mechanism makes it difficult for serious content to spread, while a large number of entertaining short videos can be widely spread.

3. Simple cut-shot, special effects, and filter effects: Douyin provides a wealth of cut-shot, special effects and filter effects, allowing users to easily create creative short videos.

4. High-quality content creation and interaction: On Douyin, creating interesting, valuable and attractive short video content is the key to attracting users' attention. At the same time, establishing connections with the audience, replying to comments, and participating in topic challenges can increase user stickiness and activity.

5. Cooperation and cross-border: Douyin also provides opportunities to collaborate with other users or brands to produce content, share audiences, and thus expand the following groups. Cooperation can also bring more creativity and audience interaction.