The profit point of Douyin copywriting mainly comes from advertising revenue and e-commerce traffic conversion. There are various forms of advertising on the Douyin platform, including brand advertising, window advertising, live broadcast room advertising, etc., which have attracted many brands to place advertisements and brought rich advertising revenue to the platform.

In addition, Douyin has also launched e-commerce functions, allowing users to purchase goods on the platform, realizing traffic monetization. At the same time, Douyin also cooperates with some e-commerce platforms to promote products, bringing double benefits to the platform and e-commerce merchants.