1、按CPC:按点击计费,根据广告主选择的关键词出价而定,从而用户点击了广告主投放的广告链接,抖音广告系统会收取广告主的广告费。
2、按CPM:展示千次只收取一次的费用。按照千次曝光展现为一个轮回进行计费。
3、按CPT:即24是小时内任一时间段投放广告,用户只要在这段时间内打开抖音APP,即可看到广告,在这一时间内无论广告展示多少次只收取一次的费用。
1. CPC: Pay per click, based on the keyword bid selected by the advertiser, so that when the user clicks on the ad link placed by the advertiser, the Douyin advertising system will charge the advertiser for the advertising fee.
2. CPM: Only one fee is charged for every thousand impressions. Billing is based on one thousand impressions as a cycle.
3. CPT: That is, advertising is placed at any time within 24 hours. As long as the user opens the Douyin APP during this time, he can see the advertisement. During this time, no matter how many times the advertisement is displayed, only one fee is charged.
1. Open the Douyin app.
2. Click "Me" in the lower right corner.
3. Click the three-bar button in the upper right corner.
4. Click "Wallet".
5. Click "My Assets".
6. You can view Douyin-related income in "My Income".