Douyin is better. Douyin's core traffic management model ensures the platform's control over Internet celebrities and increases the bargaining power of the agency's MCN and Internet celebrities. Although Kuaishou's ecosystem has strong private domain traffic, its nature is to allocate and monetize traffic, "temporarily ceding" it to Internet celebrities, increasing the current profit potential of the platform.

Therefore, the prosperity of Kuaishou's private domain traffic at that level is an effective proof of its strong "billing" ability