What is the difference between Douyin live broadcast and Douyin store?
区别一：
抖店又称抖音门店，是平台面对中小用户推出的一个区域营销产品，用户可以在线上对潜在消费者种草后再到线下进行转化，相当于一个线下店铺。
而抖音小店不同，是一个线上店铺，不仅可以出售商品还可以为消费者下单提供一个支付平台，无需跳转到第三方平台。
区别二：
用户可以免费认领门店，而入驻抖音小店需要支付一定金额的保证金，且抖音门店的线下店铺可以是餐饮、休闲娱乐等，而抖音小店目前来说主要提供实物商品销售。
区别三：
在服务对象方面，抖音小店覆盖面会比较广，即线上所有用户，而抖音门店主要服务与当地的一些用户群体。
Professional answer
Difference 1:
Douyin store, also known as Douyin store, is a regional marketing product launched by the platform for small and medium-sized users. Users can plant grass for potential consumers online and then convert them offline, which is equivalent to an offline store.
Douyin store is different. It is an online store that not only sells goods but also provides a payment platform for consumers to place orders without jumping to a third-party platform.
Difference 2:
Users can claim a store for free, but they need to pay a certain amount of deposit to enter Douyin store. In addition, the offline stores of Douyin stores can be catering, leisure and entertainment, etc., while Douyin store currently mainly provides physical goods sales.
Difference 3:
In terms of service objects, Douyin store will cover a wider range, that is, all online users, while Douyin store mainly serves some local user groups.
The differences between live streaming and Doudian are as follows
1. Different forms of sales: In live streaming, communication is more timely and transactions are faster; Doudian means an online store, and you need to go to the homepage to see the product and video introduction, and then link to buy, which is more cumbersome
2. Different discount strength: Live streaming is a direct and efficient product transaction, and the discount can be temporarily changed according to the situation in the live streaming room, and the discount strength is greater; Doudian only has customer service replies, and the discount is more rigid
Douyin live streaming is to live broadcast talents or bring goods on Douyin, interact and chat with the audience on the spot, increase Add intimacy with the audience to attract popularity and sell goods, which often achieves better sales results. The atmosphere and interaction on the scene are more conducive to selling goods.
Doudian is a store launched by Douyin. Merchants can upload all kinds of goods to Doudian. Audiences can follow the Douyin account and enter Doudian to buy their favorite goods.
Douyin live broadcast is live broadcast, and Doudian sells goods.
Douyin live broadcast is live broadcast, showing your dynamics in real time on your mobile phone. Doudian is a small store opened on Douyin, which can sell all kinds of things.
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