感谢你的提问!
接单是PPT学习过程中最重要的一个阶段,你的问题非常有代表性。
影响接单的三大因素:技术、渠道和经验。
因为你问到了渠道,这里就重点说一下渠道。
通常,渠道分淘宝平台、他人推荐、老客户签约。定制价格也是逐步递增的,当然三个渠道都有肯定是不缺单子的。
一般情况,很多人会滞留在淘宝接单的阶段,由于价格低所以要求不高,从而技术提升不明显,因此很难接到自己满意的单子。
那如何从第一个阶段(淘宝派单)到第二个阶段(他人推荐)呢?
这里面,就需要有一点的运营技巧。设计师必须通过自己能够掌握的渠道(自己的朋友圈/公众号/抖音等平台),去宣传自己的作品,从而获得更多的信任,进而带来订单。
比如大多数人会在朋友圈和公众号发自己的作品,但是80%人都这样做,感觉也没什么效果。
假设你在发朋友圈的时候,加上一句【感兴趣的点赞,想要PDF文件私聊】,这个时候每一条朋友圈能产生什么效果就很清楚了。
点赞代表喜好度,私聊产生信任度。久而久之,看到你作品的人会越来越多,你朋友圈打【本人最近有空接单】之类的广告,就会有效果了。
另外,比如公众号。大多数人会发一些干货文章,其实去做真实客户案例拆解更好,一说明自己的设计水平,二还体现自己教学水平,这时候机会就更多了。
很多人会说,自己没有帮别人做过定制,能不能用练习当案例?当然是可以的,每一次练习都是实战演练!
最后,给所有想接单的同学提3个【建议】:
1/坚持定期更新自己的作品,提高客户对自己的信任感
2/与客户建立良好的关系,打造个人口碑,提高转介绍
3/多混圈子,建立更多的接单渠道
Thank you for your question!
Getting orders is the most important stage in the process of learning PPT, and your question is very representative.
The three major factors that affect getting orders: technology, channels and experience.
Since you asked about channels, I will focus on channels here.
Usually, channels are divided into Taobao platform, recommendations from others, and contracts signed by old customers. Customization prices are also gradually increasing. Of course, there is no shortage of orders if all three channels are available.
Generally speaking, many people will stay in the stage of receiving orders from Taobao. Because the price is low, the requirements are not high, so the technical improvement is not obvious, so it is difficult to get orders that they are satisfied with.
So how to go from the first stage (Taobao orders) to the second stage (recommendations from others)?
This requires a little operational skills. Designers must promote their works through channels that they can control (their own circle of friends/public accounts/TikTok and other platforms) to gain more trust and bring in orders.
For example, most people will post their works on WeChat Moments and official accounts, but 80% of people do this and it seems to have no effect.
Suppose when you post on WeChat Moments, add a sentence [Like if interested, private message if you want a PDF file], then it is very clear what effect each WeChat Moments can produce.
Likes represent liking, and private messages generate trust. Over time, more and more people will see your work, and you will see results if you put advertisements like [I am available to take orders recently] on WeChat Moments.
In addition, for example, official accounts. Most people will post some dry goods articles, but it is actually better to do real customer case analysis, which not only shows their own design level, but also reflects their own teaching level, and there are more opportunities at this time.
Many people will say that they have not done customization for others, can they use exercises as cases? Of course you can, every exercise is a real-life exercise!
Finally, here are 3 suggestions for all students who want to take orders:
1/Update your work regularly to increase your clients’ trust in you
2/Establish good relationships with clients, build personal reputation, and increase referrals
3/Spend more time in different circles to establish more channels for taking orders
1. Find the customer's address and contact information on the Internet
2. Visit them one by one
3. You can also ask relatives and friends to help contact
4. This is a long-term accumulation process, don't rush.
5. Wish you good luck!