广告是所有抖音达人最直接的一种变现方式,如果达人没有自己的店铺、产品或者品牌的话,接广告来变现是最合适的。
目前,抖音已上线对接广告资源合作的星图平台,主要接广告的方式有广告公司派单、广告主主动找到达人、达人主动寻找广告主和签约MCN机构等。
当用户的抖音号有一定数量的粉丝和稳定的播放量后,广告主就会主动找上门来,可以通过帮他们发软广、硬广的方式来变现。不过我们接了广告,在做视频时,一定要考虑到视频的呈现效果,不能一味的要求达到效益,否则会对抖音达人和品牌造成负面影响。
Advertising is the most direct way for all Douyin influencers to realize their profits. If the influencer does not have his own store, product or brand, it is most appropriate to realize their profits through advertising.
At present, Douyin has launched the Star Map platform for advertising resource cooperation. The main ways to accept advertisements include advertising companies sending orders, advertisers actively finding influencers, influencers actively looking for advertisers and signing MCN agencies.
When a user's Douyin account has a certain number of fans and a stable number of views, advertisers will actively come to the door, and they can realize their profits by helping them to post soft and hard advertisements. However, when we accept advertisements and make videos, we must consider the presentation effect of the video and cannot blindly demand to achieve benefits, otherwise it will have a negative impact on Douyin influencers and brands.