Tell me about your understanding of marketing

Marketing is a discipline about how enterprises discover, create and deliver value to meet the needs of a certain target market and make profits at the same time. Based on my 15 years of experience in marketing in the printing group, I personally feel that marketing is not only the business of the marketing department, but also requires the comprehensive and coordinated work of all departments of the enterprise. I think this is the essence of marketing.

Sincere marketing, conveying corporate image business card

First, we must start from daily work, cultivate our open-minded but rigorous, optimistic but not blind, enthusiastic but sincere work style, rely on the powerful printing resource platform of the printing group as a backing, always face customers and work with a positive and healthy attitude, and believe that we will reach a cooperation intention with customers through hard work. Second, we must be sincere to others. A sales master said: You can never convince anyone to buy anything, because that is only good for you, and customers want things that are good for them. It is reasonable to be sincere when expressing feelings. To succeed, sincerity is the best strategy for people, whether it is visiting customers or maintaining customer relationships in the later stage. Sincerity is the best strategy for people, and it is a business card for conveying corporate image.

Take responsibility and demonstrate team spirit

The quality and courage of a person or a team can be seen by taking responsibility for big and small things. Since you have chosen the printing industry, you must accept all of it, not just enjoy the benefits and happiness it brings you, but also tolerate its grievances and scolding. As an employee in a marketing position, you must have a clear grasp of the entire printing process of undertaking live sources. It is necessary to know which links are prone to errors, optimize the printing process, and subdivide whether the customer sends PDF, TIFF or PS files, etc.; whether the production scheduling is scientific and efficient, whether the printing and binding produces qualified and high-quality products as required, whether the delivery will be delayed, and whether the invoice is issued correctly, all these details must be paid attention to.

Communicate and understand, build a bridge of cooperation

Communication brings understanding, understanding brings trust, and trust brings cooperation. Understanding and trust are crucial, and they are the only way for us to sign orders. To make customers understand is not just empty talk, but a grasp of the current rapidly changing market information, the understanding of cutting-edge information in the printing industry, the understanding of new products and processes of upstream paper and downstream ink raw materials, and the contact with e-commerce companies such as Dangdang and Amazon, private booksellers, publishing magazines and market terminals. We must have a comprehensive understanding and grasp. We must be good at using the advantages of Xinhua Printing Group's powerful printing machine group and use differentiated marketing to find our customer base and solve the problems of our customer needs.

As a printing aircraft carrier in the Central Plains, we must be based in the Central Plains, radiate to the surrounding areas, and influence the whole country. We must not only create benefits, but also build a good reputation. By cooperating with some high-end customers in the industry, we can establish a stable customer base that trusts each other. This is our magic weapon to stand invincible in the market.