I. Goal setting

1. Improve brand awareness and reputation.

2. Increase online customer consultation and appointment volume.

3. Improve conversion rate and achieve growth in online orders.

II. Target group analysis

1. Age: Young people aged 18-35, who are more willing to learn about and choose wedding photography services through the Internet.

2. Region: Mainly for the local market and potential customers in surrounding cities.

3. Demand: People who have a demand for wedding photos, including newlyweds and couples who are about to get married.

III. Online channel selection

1. Official website: Establish a brand official website to display works, service content, price and other information.

2. Social media: Use social platforms such as WeChat, Weibo, and Douyin for content marketing and interaction.

3. E-commerce platform: Enter e-commerce platforms such as Taobao and JD.com to expand online sales channels.

4. Vertical platform: Promote on vertical platforms for wedding photography to attract potential customers.

IV. Online marketing and promotion strategy

1. Content marketing: Regularly publish high-quality wedding photography works, shooting highlights, industry information and other content to increase brand awareness and reputation.

2. KOL cooperation: Invite Internet celebrities, photographers and other opinion leaders to cooperate to experience and promote products.

3. Interactive marketing: Organize online activities such as photography competitions and essay competitions to increase user participation and stickiness.

4. Promotional activities: Launch limited-time discounts, group purchase discounts and other activities to attract customers to place orders.

5. Data analysis: Through the analysis of online data, understand user needs and behaviors and optimize marketing strategies.

V. Execution and Monitoring

1. Develop a detailed promotion plan, clarify the time nodes, budget and expected results of each activity.

2. Assign team members, clarify their respective responsibilities and tasks, and ensure the smooth progress of promotion activities.

3. Regularly evaluate the promotion effect and adjust and optimize the promotion strategy based on the data.

4. Establish a customer relationship management system, maintain customer information, and improve customer satisfaction and repurchase rate.