一、创业者
刚开始创业的人来说,特别是草根创业者,能调用的资源很少,也没有客户。这怎么解决呢?完全可以借助短视频的大流量来获取。
比如:拍摄自己行业相关的创业经历、或者日常vlog,或者分享行业干货,产品评测。即可获得大量的同行关注,会有非常多人主动联系你,这样无数的同行资源就会为你所用。如果视频内容中展示了你的产品或服务,自然也会有客户主动咨询购买。
二、电商卖家
抖音短视频平台,流量基本是免费的,内容即流量,只要发布内容,就会被系统推送给对内容感兴趣的人群,流量成本微乎其微。
现在,有很多抓住视频风口的草根在迅速崛起。短短几个月就获得了几百万的粉丝,在抖音快手上做电商的,很多都日发货几千单。
对传统电商来说,短视频卖货赚钱,就是一个非常好的盈利模式。
三、企业
一切生意的本质都是流量。人在哪里,哪里就会有交易,钱就会在哪里。现在大家都在看短视频,因此,企业营销、引流,都必须要开始重视短视频。
通过短视频的形式展现办公室内的有趣故事,融入了和自身业务相关的内容,发布了一些内容后,他发现真的有很多潜在客户通过抖音的评论、私信联系他们,主动送单子上门。
做短视频营销有个什么好处呢?
普通的推销都是业务员求着客户去买,而通过短视频来的客户呢?是求着要从你这里购买,你要不卖他,他还不乐意!这种营销方式,对传统企业来说,绝对是一个颠覆。
另外,抖音的蓝V账号功能,提供了非常多帮助企业营销的组件,大大缩短了成交转化的路径,这也基于今日头条对于抖音短视频的扶持,让电商行业得以发展。
任何行业,都是可以利用短视频来营销宣传,增加品牌曝光度和成交业绩的。
四、自由职业
自古以来,赚钱的核心逻辑,就是交换。
理解了上面这点,接下来再做,就简单多了。比如,抖音有一个强大的橱窗功能,发布视频的时候,抖音平台上有各种各样的高佣金的商品供你选择,插入和视频相关的商品后,只要有人购买了商品,就可以获得非常高的佣金分成。
这是一个非常简单的变现模式,任何人都可以来做,但一定要理解一点:你给用户提供了什么价值?比如有用的知识、让人开心的段子、好用好玩的视频等。
1. Entrepreneurs
For those who are just starting a business, especially grassroots entrepreneurs, there are very few resources to call and no customers. How to solve this problem? You can completely use the large traffic of short videos to obtain it.
For example: shoot your own industry-related entrepreneurial experience, or daily vlog, or share industry dry goods, product reviews. You can get a lot of attention from your peers, and many people will contact you actively, so that countless peer resources will be used by you. If your products or services are shown in the video content, naturally there will be customers who will take the initiative to consult and buy.
2. E-commerce sellers
On the Douyin short video platform, traffic is basically free, and content is traffic. As long as you publish content, it will be pushed to people who are interested in the content by the system, and the traffic cost is negligible.
Now, many grassroots who have caught the video trend are rising rapidly. In just a few months, they have gained millions of fans. Many e-commerce companies on Douyin and Kuaishou ship thousands of orders a day.
For traditional e-commerce, selling goods through short videos is a very good profit model.
3. Enterprise
The essence of all business is traffic. Where there are people, there will be transactions and money. Now everyone is watching short videos, so corporate marketing and traffic diversion must begin to pay attention to short videos.
Through short videos, interesting stories in the office are presented, and content related to their own business is integrated. After publishing some content, he found that there are really many potential customers who contacted them through comments and private messages on Douyin, and took the initiative to send orders to their doorsteps.
What are the benefits of short video marketing?
Ordinary sales are all salesmen begging customers to buy, but what about customers who come through short videos? They are begging to buy from you, and if you don’t sell it to him, he is not happy! This marketing method is absolutely a subversion for traditional enterprises.
In addition, Douyin's Blue V account function provides a lot of components to help companies with marketing, greatly shortening the path of transaction conversion. This is also based on Toutiao's support for Douyin short videos, allowing the e-commerce industry to develop.
Any industry can use short videos for marketing and promotion to increase brand exposure and transaction performance.
Fourth, freelance
Since ancient times, the core logic of making money is exchange.
After understanding the above point, it will be much easier to do it next. For example, Douyin has a powerful showcase function. When posting a video, there are a variety of high-commission products on the Douyin platform for you to choose from. After inserting products related to the video, as long as someone buys the product, you can get a very high commission share.
This is a very simple monetization model that anyone can do, but you must understand one thing: what value do you provide to users? For example, useful knowledge, happy jokes, easy-to-use and fun videos, etc.
Douyin is a short video APP. Ordinary people can watch short videos or live broadcasts for entertainment on the software. Of course, you can also make money on Douyin through hard work:
1. Live broadcast. Interact with Douyin friends in the live broadcast room. If you can interact, you can get sound wave gifts as rewards. During the live broadcast, if the conditions are met, you can also join the small yellow car in the live broadcast room to sell goods.
2. Short video sales. You can post videos on the platform. If you have more than 1,000 fans, open a product showcase or Douyin store. You can hang product links in the video. If someone buys it, you will get income.
3. Mini program. Add a mini program when posting a video. If someone clicks on the mini program to use it, you will get income.
4. Star map tasks. If the conditions are met and you apply to open a star map task, you can accept the star map tasks of the platform or merchants. Generally, the income is higher. If the tasks you complete meet the standards, you can get income.
5. National tasks. There are many types of tasks. You need to publish videos according to the requirements of the platform merchants and calculate the income according to the number of views of the audience. The threshold is relatively low, and the income is generally much lower than that of the Star Path task.
1 Account preparation
Prepare a mobile phone, a new card, and an ID card that can be used for real-name Douyin. After the account is registered, keep it for a week. The equipment environment must be clean. If you are worried, erase all data once before registering. It is best to use an ip6s or above model for Apple. For Android, it is recommended to use a machine with an 8.0 system.
2 Video testing
Mainly test the completion rate of the video, the interactive behavior, and whether the video user portrait is accurate. The best way is to use Feigua to find the popular Dou+ videos. The videos that can explode and burn money to continue to explode are likely to be no problem.
3 Continuously release videos
Release 2 hours before the live broadcast, and release 2-3 videos every hour after the broadcast. If it is other accounts, make some adjustments and mix and cut as follows.
4. Live broadcast room delivery
Start live broadcast first, then post the video immediately, and deliver dou+ through the live broadcast room. Select video heating. Invest 100 yuan in all videos in the account, select 0.5-2 hours for time, and repeat the above steps 3-4.
You can learn to make money from Douyin's national tasks
1. Make money by shooting videos. After entering the task, shoot and send it out according to the requirements. If it is played, you will get money.
2. Light tasks, that is, follow the designated account, and then make money by brushing the time.
3. Watch the broadcast. The national task machine will have the task of watching live broadcasts every day. Generally, you follow the anchor and interact in the live broadcast room. You can make money when the task time is over.
There are many ways to make money on Douyin. For example, shooting videos, writing articles, and doing live broadcasts can all make money. But it is easier said than done. As the saying goes, there are top talents in every industry, and there are people who make money in every industry. If you are a novice, you can look at how others do it and learn from them. I believe you can do it too.
I downloaded the fast version of Douyin. I can earn coins by signing in, opening treasure chests, watching ads, and reading novels every day. Recently, I have been learning to participate in national tasks, which is to post short videos or something, but I haven’t made any money yet. I guess the materials are not good enough. I gave up after a few days. Now I just watch videos to earn coins, mainly to kill time. It doesn’t matter how much I earn