2023年双11全网GMV达到了11154亿元,同比增长了13.7%。
其中,以天猫、京东、拼多多等为代表的综合电商总交易额为9340亿元,同比增长了2.9%;抖音、点淘、快手等为代表的直播电商今年双11总交易额为1814亿元,同比增长了146.1%。
The GMV of the entire network on Double 11 in 2023 reached 1115.4 billion yuan, a year-on-year increase of 13.7%.
Among them, the total transaction volume of comprehensive e-commerce represented by Tmall, JD.com, Pinduoduo, etc. was 934 billion yuan, a year-on-year increase of 2.9%; the total transaction volume of live e-commerce represented by Douyin, Diantao, Kuaishou, etc. on Double 11 this year was 181.4 billion yuan, a year-on-year increase of 146.1%.