Doudian ROI refers to the ratio between the funds invested and the revenue on the Douyin e-commerce platform. It reflects the impact of marketing activities on sales and is a very important indicator for Douyin e-commerce sellers. Through Doudian ROI, sellers can understand whether their marketing activities are effective and which marketing activities are more effective.

Generally speaking, a higher Doudian ROI means that the seller gets more benefits for the funds invested and the seller's sales performance is better.

Therefore, sellers need to pay attention to and analyze their Doudian ROI and continuously optimize their e-commerce marketing strategies in order to succeed in the highly competitive e-commerce market.