鲁班:通过推广视频或落地页对产品推广,适合大厂或商家新品发布适用。鲁班是电商后台,之前是二类电商的后台,后期将会全面实现在线支付的功能,目前入驻鲁班的要求也是非常的高。
Feed:主要针对直播间的推广和转化,可以提升直播间的观看停留、成单等,可以建立精准的定向人群包,流量非常精准,转化成本低,性价比较高,但对于人、货、场有较高的要求。
Luban: Product promotion through promotional videos or landing pages, suitable for large companies or merchants to release new products. Luban is the backend of e-commerce. It was previously the backend of second-class e-commerce. In the future, it will fully realize the function of online payment. The current requirements for entering Luban are also very high.
Feed: Mainly for the promotion and conversion of live broadcast rooms, it can improve the viewing stay and order of live broadcast rooms, and can establish accurate targeted population packages. The traffic is very accurate, the conversion cost is low, and the cost performance is high, but it has high requirements for people, goods, and venues.