At present, there are four forms of selling goods through short videos on Douyin:

1. Douyin Store

At the beginning of 2018, Douyin launched the shopping cart function in cooperation with Taobao. We can add product links in the works we publish for users to purchase. Later, Douyin launched the Douyin Store. We can directly put the goods on the shelves without jumping to Taobao to complete the purchase. This is also convenient for many users to place orders directly.

2. Platform diversion

Fill in our WeChat on our homepage, direct the traffic of Douyin to WeChat, and then complete the purchase. This method is suitable for micro-businesses. As long as you get everyone's recognition and your products are loved by the public, it will also bring you a certain source of customers.

3. Information flow

Information flow is directly in the form of advertising. Relatively speaking, this exposure will be relatively high, but this method mainly depends on the popularity of Douyin, and the form of advertising is relatively not favored by the public. Although it has received a lot of recommendations, it does not attract so many fans.

4. Product recognition

Some videos do not have links, but we can still buy the same product. Douyin brings us traffic and some good product recommendations. We only need to rely on the recognition function to find the same product, and then jump to the third-party platform to complete the purchase.

These are several forms of short video sales. The first three are relatively common forms of sales, and the fourth has gradually driven the development of Douyin e-commerce, and may surpass the first three forms and become the key to future e-commerce.