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How to find influencers for new products on Doudian?

| 4Person Answer

通过社交媒体平台寻找因为在现今社交媒体平台上,有很多影响力较大的达人,他们通常会分享自己的生活和喜好,包括生活中使用到的一些新品。可以通过搜索相关领域的关键词,比如美妆、时尚、食品等等,寻找合适的达人合作推广。另外,也可以通过洽谈公司或平台为你提供推广服务的相关资源,例如线下活动和社交媒体运营,提高宣传效果。除此之外,还可以利用一些电商平台自带的达人推广功能,在平台中筛选出适合合作的经验丰富的达人进行合作推广。再者,一些优秀的自媒体账号也可以成为合作对象,他们的粉丝量和互动度通常较高,能够更有效地推广宣传新品。

Professional answer

L

电商领航员

职业生涯一体化平台,为您的职场加油助力!

Search through social media platforms Because there are many influential influencers on social media platforms today, they usually share their lives and preferences, including some new products used in life. You can search for keywords in related fields, such as beauty, fashion, food, etc., to find suitable influencers for cooperative promotion. In addition, you can also negotiate with the company or platform to provide you with relevant resources for promotion services, such as offline activities and social media operations, to improve the publicity effect. In addition, you can also use the influencer promotion function that comes with some e-commerce platforms to screen out experienced influencers who are suitable for cooperation on the platform for cooperative promotion. Furthermore, some excellent self-media accounts can also become cooperation partners. They usually have a large number of fans and interactivity, and can promote new products more effectively.

电商在线

见锐度、见洞察,聚焦互联网和新商业的创新媒体

1. You can find the "Expert Recommendation" section in the center of the Doudian homepage, and you can browse the recommended experts in this section.

2. Enter keywords such as "beauty" and "clothing" in the Doudian search bar to filter out products related to the keyword, and then look for recommended experts on the product details page.

3. On Doudian's social media platforms, such as Weibo and Douyin, you can follow some experts who often share shopping experiences and matching skills to learn about the new products they recommend.

4. You can use Doudian's "Expert Promotion" function to find suitable experts to cooperate in promoting your new products and increase exposure and sales.

电商在线

见锐度、见洞察,聚焦互联网和新商业的创新媒体

You can find Doudian's new product experts through the following steps: You can find Doudian's new product experts through Douyin's expert list, Douyin live broadcast, Doudian recommendations, etc. Douyin, as a popular short video platform, has many influential experts, who usually share their favorite or new products on their accounts, including Doudian's new products. At the same time, the Doudian platform will also recommend some influencers with good reputations as spokespeople for recommended products. At the same time, brands can also find influencers suitable for their own products through offline activities, social media, etc., and cooperate with them to promote them. In addition, you can also use the search function on the Douyin creator business cooperation platform to find some influencers for specific industries, fields, or with different numbers of fans, so that brands can find suitable influencers to cooperate with.

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You can find professionals in the Doudian backend to connect with influencers, and reach an agreed profit-sharing ratio with the influencers, but there is a prerequisite, which is to pay the platform fees, and the specific amount needs to be negotiated

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